The Marketing Executive will support the Marketing Team in the development and execution of the overall marketing strategy across the 5 communities. This is a unique position where you will work closely with the Marketing Manager and the entire team to ensure that the marketing strategy is executed on time and tracked accordingly.
• Help to promote a range of key events including webinars and in-person conferences in coordination with the Event Producers.
• Work with the Marketing Manager to define and execute the marketing calendar across all channels. Deliver the weekly email plan, including copywriting, building templates, audience management, and sending and reviewing results.
• Use website analytics to ascertain the effectiveness of ongoing campaigns and understand the way users interact with the site and content.
• Organise and oversee the company’s social media pages.
• Provide support around website updates and design, liaising with the website developers when needed.
• Support with the development and implementation of effective integrated marketing campaigns with the aim of promoting the different areas of the business (e.g. events, magazines, partnerships)
• Plan and implement projects and campaigns for product launches and promotions ensuring all content and messaging across the channels is on-brand, consistent and efficient.
• Collaborate with the Event Producer and Sponsorship Manager to oversee the complete lifecycle of the event marketing campaign, from campaign planning to post-event evaluation.
• Contribute to the overarching CRM targeting strategy to optimise audience engagement and conversion. Additional on-site responsibilities as appropriate.
• Some marketing experience is preferable but not essential
• University degree or equivalent marketing qualification
• A solid understanding of CRM and Social Media Marketing
• Strong interpersonal, verbal and written communication skills
• Strong organisational skills and attention to detail
• Demonstrated ability to work under deadlines
• Team player and highly collaborative with an entrepreneurial attitude
• Knowledge of Adobe Creative Suite/Canva
