
The UK Digital Markets Competition Regulation Forum 2025 - 3rd Annual
The only Forum dedicated to addressing the UK Digital Markets, Competition and Consumers Act and implications for SMS firms, Non-SMS Firms, Business Users and Consumers.
In-person | 23 September 2025 | Central London
Complimentary attendance for In-House Counsel & Policy practitioners
Agenda
Registration
08:50
Chairpersons’ Opening Remarks
09:20

Tom Smith, Partner
Geradin Partners

Verity Egerton-Doyle, Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment
Linklaters
CMA Keynote: The Digital Markets Regime
09:30
Assessing the State of the First SMS Investigations
10:00
- Unpacking the Provisional Decisions in Search and Mobile Eco-Systems
- The consultation on the final decisions
- What can we expect with the final designations
- Are SMS investigations a paper tiger?

Shruti Hiremath, Counsel
Clifford Chance
Discussing Procedural Challenges in Early SMS Investigations
10:40
- What has come out of the first 9 months of the regime
- Assessing processes of the DMU’s first SMS investigations
- Areas with growing pains in the early investigations

Elizabeth Coleman, Partner
Eversheds Sutherland
Networking & Refreshment Break
11:20
Regulator Panel: Inter-Agency Cooperation in Digital Markets in Practice
11:40
- The role for different regulators in the implementation of the regime
- The role of alternative regulatory tools going forward
- What is there to learn from the DMA and other Sectoral Regulators?
Exploring the Interplay Between the CMA’s New Consumer Enforcement Powers and Digital Markets
12:30
- Consumer protection challenges in the digital market
- Online choice architecture: developments in consumer enforcement for online platforms
- When is consumer law a better tool than competition law or conduct requirements
- Scope for consumer powers to bite on a much broader range of firms than SMS

Katherine Kirrage, Partner, Transformation Manager – Digitalisation
Osborne Clarke
Networking & Lunch Break
13:10
In-House Perspective on Early DMCCA Implementation
14:10
- Engagement in the consultation and regulatory process as 3rd parties and potential SMS designates
- Challenges faced and lessons learned from the DMA regime and how to improve upon it in the DMCC
- Assessing provisional Designations and Codes of Conduct
- The extent to which DMA compliance is being looked at in the DMCC regime

Helen Kennedy-Shamir, General Counsel
Checkatrade
Examining Recent Developments in Tech Merger Control
15:10
- New and emerging merger reforms under the DMCC
- Theories of Harm in the Digital Market
- Determining market dominance in the AI sector
- How the SMS Regime may or may not change the approach to remedies

Jenine Hulsmann, Partner
Weil, Gotshal & Manges

Elisa Mariscal, Principal
Cornerstone Research
Networking & Refreshment Break
15:50
Where does the DMCC Leave Prioritisation of Wider Public Enforcement?
16:10
- What tool will the CMA use for its agenda outside of SMS investigations
- Other areas / digital cases the CMA might prioritise
- The potential for further CA98 enforcement against big tech

Davina Garrod, Partner
Akin

Michelle Clark, Partner, Antitrust & Competition
Willkie Farr & Gallagher
Assessing the Role of the CAT and Courts in the SMS Regime
16:50
- Potential for Appeal of SMS designations
- What this means for the already booming competition collective actions regime
- Scope of Individual actions in the new landscape
- What we can learn from private enforcement in Europe of the Digital Market in Europe and its implications for the UK

Lesley Hannah, Partner
Hausfeld
Chairpersons’ Summation and Close of Conference
17:30

Verity Egerton-Doyle, Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment
Linklaters

Tom Smith, Partner
Geradin Partners
Tom Smith - Partner - Geradin Partners
Verity Egerton-Doyle - Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment - Linklaters
- Unpacking the Provisional Decisions in Search and Mobile Eco-Systems
- The consultation on the final decisions
- What can we expect with the final designations
- Are SMS investigations a paper tiger?
- What has come out of the first 9 months of the regime
- Assessing processes of the DMU’s first SMS investigations
- Areas with growing pains in the early investigations
- The role for different regulators in the implementation of the regime
- The role of alternative regulatory tools going forward
- What is there to learn from the DMA and other Sectoral Regulators?
- Consumer protection challenges in the digital market
- Online choice architecture: developments in consumer enforcement for online platforms
- When is consumer law a better tool than competition law or conduct requirements
- Scope for consumer powers to bite on a much broader range of firms than SMS
- Engagement in the consultation and regulatory process as 3rd parties and potential SMS designates
- Challenges faced and lessons learned from the DMA regime and how to improve upon it in the DMCC
- Assessing provisional Designations and Codes of Conduct
- The extent to which DMA compliance is being looked at in the DMCC regime
- New and emerging merger reforms under the DMCC
- Theories of Harm in the Digital Market
- Determining market dominance in the AI sector
- How the SMS Regime may or may not change the approach to remedies
Elisa Mariscal - Principal - Cornerstone Research
- What tool will the CMA use for its agenda outside of SMS investigations
- Other areas / digital cases the CMA might prioritise
- The potential for further CA98 enforcement against big tech
Michelle Clark - Partner, Antitrust & Competition - Willkie Farr & Gallagher
- Potential for Appeal of SMS designations
- What this means for the already booming competition collective actions regime
- Scope of Individual actions in the new landscape
- What we can learn from private enforcement in Europe of the Digital Market in Europe and its implications for the UK
Verity Egerton-Doyle - Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment - Linklaters
Tom Smith - Partner - Geradin Partners

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