
The UK Digital Markets Competition Regulation Forum 2025 - 3rd Annual
The only Forum dedicated to addressing the UK Digital Markets, Competition and Consumers Act and implications for SMS firms, Non-SMS Firms, Business Users and Consumers.
In-person | 23 September 2025 | Central London
Complimentary attendance for In-House Counsel & Policy practitioners
Agenda
Registration
08:50
Chairpersons’ Opening Remarks
09:20

Tom Smith, Partner
Geradin Partners

Verity Egerton-Doyle, Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment
Linklaters
CMA Keynote: The Digital Markets Regime
09:30
Assessing the State of the First SMS Investigations
10:00
- Unpacking the Provisional Decisions in Search and Mobile Eco-Systems
- The consultation on the final decisions
- What can we expect with the final designations
- Are SMS investigations a paper tiger?
Discussing Procedural Challenges in Early SMS Investigations
10:40
- What has come out of the first 9 months of the regime
- Assessing processes of the DMU’s first SMS investigations
- Areas with growing pains in the early investigations
Networking & Refreshment Break
11:20
Regulator Panel: Inter-Agency Cooperation in Digital Markets in Practice
11:40
- The role for different regulators in the implementation of the regime
- The role of alternative regulatory tools going forward
- What is there to learn from the DMA and other Sectoral Regulators?
Exploring the Interplay Between the CMA’s New Consumer Enforcement Powers and Digital Markets
12:30
- Consumer protection challenges in the digital market
- Online choice architecture: developments in consumer enforcement for online platforms
- When is consumer law a better tool than competition law or conduct requirements
- Scope for consumer powers to bite on a much broader range of firms than SMS
Networking & Lunch Break
13:10
In-House Perspective on Early DMCCA Implementation
14:10
- Engagement in the consultation and regulatory process as 3rd parties and potential SMS designates
- Challenges faced and lessons learned from the DMA regime and how to improve upon it in the DMCC
- Assessing provisional Designations and Codes of Conduct
- The extent to which DMA compliance is being looked at in the DMCC regime
Examining Recent Developments in Tech Merger Control
15:10
- New and emerging merger reforms under the DMCC
- Theories of Harm in the Digital Market
- Determining market dominance in the AI sector
- How the SMS Regime may or may not change the approach to remedies

Elisa Mariscal, Principal
Cornerstone Research
Networking & Refreshment Break
15:50
Where does the DMCC Leave Prioritisation of Wider Public Enforcement?
16:10
- What tool will the CMA use for its agenda outside of SMS investigations
- Other areas / digital cases the CMA might prioritise
- The potential for further CA98 enforcement against big tech
Assessing the Role of the CAT and Courts in the SMS Regime
16:50
- Potential for Appeal of SMS designations
- What this means for the already booming competition collective actions regime
- Scope of Individual actions in the new landscape
- What we can learn from private enforcement in Europe of the Digital Market in Europe and its implications for the UK
Chairpersons’ Summation and Close of Conference
17:30

Verity Egerton-Doyle, Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment
Linklaters

Tom Smith, Partner
Geradin Partners
Tom Smith - Partner - Geradin Partners
Verity Egerton-Doyle - Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment - Linklaters
- Unpacking the Provisional Decisions in Search and Mobile Eco-Systems
- The consultation on the final decisions
- What can we expect with the final designations
- Are SMS investigations a paper tiger?
- What has come out of the first 9 months of the regime
- Assessing processes of the DMU’s first SMS investigations
- Areas with growing pains in the early investigations
- The role for different regulators in the implementation of the regime
- The role of alternative regulatory tools going forward
- What is there to learn from the DMA and other Sectoral Regulators?
- Consumer protection challenges in the digital market
- Online choice architecture: developments in consumer enforcement for online platforms
- When is consumer law a better tool than competition law or conduct requirements
- Scope for consumer powers to bite on a much broader range of firms than SMS
- Engagement in the consultation and regulatory process as 3rd parties and potential SMS designates
- Challenges faced and lessons learned from the DMA regime and how to improve upon it in the DMCC
- Assessing provisional Designations and Codes of Conduct
- The extent to which DMA compliance is being looked at in the DMCC regime
- New and emerging merger reforms under the DMCC
- Theories of Harm in the Digital Market
- Determining market dominance in the AI sector
- How the SMS Regime may or may not change the approach to remedies
- What tool will the CMA use for its agenda outside of SMS investigations
- Other areas / digital cases the CMA might prioritise
- The potential for further CA98 enforcement against big tech
- Potential for Appeal of SMS designations
- What this means for the already booming competition collective actions regime
- Scope of Individual actions in the new landscape
- What we can learn from private enforcement in Europe of the Digital Market in Europe and its implications for the UK
Verity Egerton-Doyle - Partner, UK Co-Head of Technology Sector & Global Co-Head of Games & Interactive Entertainment - Linklaters
Tom Smith - Partner - Geradin Partners

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