Gus is founder of Byfield Consultancy. He provides reputation counsel to legal and professional services firms and to companies and individuals facing reputational risk. Gus is relied upon by clients to help build and protect their reputations through effective brand building campaigns, and to manage reputational risk in sensitive and often business critical situations. He is a litigation PR specialist and works closely with litigators, in-house PR teams and senior management teams in managing the reputational aspects of disputes. Gus has significant experience of working with third party litigation funders and represents clients across a broad range of disputes nationally and internationally, including class actions where he has a particular interest. Gus is also well known for advising professional services firms and their partners who are subject to regulatory investigations.

Gus is founding chairman of the PRCA Legal PR group and is passionate about the development of legal sector communications as a valuable and specialist branch of public relations.

Dina, a litigation communications specialist, is experienced in helping clients navigate class actions, judicial reviews, enforcement actions, and major commercial disputes in the High Court of England and Wales. She also has extensive understanding in managing the communications for clients with litigation heard in overseas courts, such as the European Court of Justice, European Court of Human Rights and European General Court.

Working closely with Gus Sellitto, Founder Director, and Michael Evans, Joint Managing Director at Byfield, who are both Chambers ranked specialists in litigation communications, Dina will be prioritising expansion in claimant and defendant-side class actions, commercial disputes, and international arbitration. Additionally, the dedicated investigations desk, which is being developed in response to the increasing demand, will support both companies and individuals involved in internal and external investigations. The new desk will help clients at the intersection of reputational challenges arising from contentious employment and regulatory investigations.

Adam Cannon is Director of Legal for The Sun, the UK’s most popular newspaper. He is a former Editorial Legal Director at the Telegraph Media Group and Group Legal adviser at Associated Newspapers, the Daily Mail group. He has unparalleled expertise and experience in all issues of reputation management and a far-reaching network throughout the newspaper, broadcasting and online worlds, as well as a profound understanding of the key issues within the media and in particular the issues surrounding free speech. Adam sits on the Board of Directors of the MLRC, is a director of the London Press Club, sits on the boards of the Jewish News newspaper, and Conservative Friends of Israel and is a foundation governor of the 290 year old Jewish Free School. He is a previous President of the Cambridge Union. In his spare time, he is an award winning amateur photographer and many of his best photographs are available on his website

Jess helps disruptive clients from around the world strengthen their response to serious issues that impact their reputation.

Her work has included acting for the largest companies in the world in some of their most difficult and controversial matters, through to supporting victims of crime in protecting their interests against the actions of wrongdoers.

She has been recognised in a litany of awards, including Young Achiever in the Asian Woman of Achievement Awards and Associate of the Year in the Citywealth Future Leaders Awards.

She takes a particular interest in how the law needs to develop to match societal trends around environmental, social and governance issues, and how responses to serious issues need to adapt to changing expectations.

Her corporate work draws on experience of working on City research desks and understanding the drivers of serious issues and how stakeholder views are impacted.

She writes for CityAM on reputation issues and has frequently spoken in broadcast media interviews, and is featured in an upcoming documentary, about the impact of intimate image abuse. She is well-known for her work representing professional footballer Leigh Nicol in fighting those who misuse images.

Jess leads our work around intimate image abuse and supporting victims of crime, which provides reputation law tools to those who would not normally have access to elite legal representation. She frequently advises corporates and individuals on the impact of crime and reputation, ensuring that the illicit acts of third parties do not detrimentally affect their reputation.

Jess has worked across a variety of matters providing her expertise to help achieve the best results for clients.